By John C. Lutsch
On September 11-12, BMW Motorrad (BMW Motorcycles Corporate) held a two-day rider experience at the Crawford in coordination with Pamela Dengler of Sill’s Motor Sales, Cleveland. Pam was featured in News from the Crawford Issue Two earlier this year. The BMW factory team arrived with a huge, purpose-built semi tractor-trailer housing eighteen of their new R-18, massive-engined touring motorcycles, designed to compete directly with Harley Davidson within this market niche.
Over eighty local riders signed up for the experience, with around ten rolling tours occurring each day. Snacks, beverages, and music were provided by Sill’s, and the BMW folks were pleased with the turnout, and considered the event a great success. Because of the support of local businesses like Sill’s the Crawford is able to extend a warm welcome to previously unengaged members of the motoring community. A big ‘Thank you!’ to Pam and her team!